free digital marketing course by google

Top 13 Free Digital Marketing Course from Google to Jumpstart Your Career

Free Digital Marketing Course from Google! Are you kidding me?

Nops, not at all. Visit Learn Digital With Google platform, a great initiative under Grow with Google Programme to strengthen Digital Marketing, Career Development, Data & Tech ecosystem.

Here you will find 20+ Free Online Courses on various areas of Digital Marketing created by Expert Trainers from Google & many other authorities like Northwestern University, Open Classrooms & Skillshop.

Today I will cover 13 Top courses from there, that are directly related & aligned to Digital Marketing vertical.

So, if you are a Budding Entrepreneur or Career Enthusiast, who is keen to advance his/ her skill-set in Digital Marketing then this can be a helpful medium for you.

Here you can either pick a specific module of any course or complete an entire course from start to finish at your own pace.

Each course comes with an interactive video-based learning methodology comprised of a set of quizzes after completion of each module.

Once you register you will be able to create your own learning plan & track the progress from time to time from the dashboard.

So now let’s find out about the courses available there.

#1. Fundamentals of Digital Marketing

An IAB* accredited professional program on the Basics of Digital Marketing, comprised of 26 interactive modules with video tutorials.

After successful completion of the course, you will get a certificate recognized by Google, IAB & The Open University.

#2. Get a Business Online

Do you know how to start & run an online business successfully? If not or haven’t started yet then this course is definitely for you.

This 7 modules course will cover, how to create your online presence, how you can leverage the power of e-commerce, how to keep your business safe & increase your venture’s local visibility?

  • Duration: 3 Hrs
  • Level:  Beginner
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#3. Make sure Customers find you Online

You have already learned how to get your business online. But have you ever wondered, how your target customers will find you online?

This course will take you on that route. You will learn about Search Engine, SEO, SEM, and how to use these techniques to improve your search position?

  • No. of modules: 4
  • Duration: 3 Hrs
  • Level: Beginner
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#4. Promote a Business with Online Advertising

In this course, you will be able to learn how to promote your business online using the right set of tools, mediums & strategy.

Here you will also get to know how to create a winning marketing strategy & how to leverage Email Marketing, Video & Display Ads to attract the right customers.

  • No. of modules: 5
  • Duration: 3 Hrs
  • Level: Beginner
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#5. Connect with Customers over Mobile

Standing in 2019 you can’t ignore the power on Mobile. The rate at which the Mobile userbase is growing it’s astounding.

As an Online Business owner, if you can’t tap your customers over mobile, it’s a major loss for your business.

So this course will teach you, how you can grow your business’s online presence by reaching your targeted customers on their mobile.

  • No. of modules: 2
  • Duration: 1 Hr
  • Level: Beginner
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#6. Promote a Business with Content

Content is the key to promote/ market your online business. Do you know how to to use it effectively across all platforms?

That’s the motto of this course. How to market your business with the power of content leveraging mediums like Video, Social Media & Content Marketing.

  • No. of modules: 4
  • Hours: 3 Hrs
  • Level: Beginner
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#7. Understand Customers Needs and Online Behaviours

If you don’t have quantifiable data about your customers you will never be able to create any measurable marketing campaign. That’s where the role of Analytics comes into the picture.

Through this brief course, you will learn how web analytics can help you measure the outcome (success/ failure) of your Digital Marketing effort & improvise further.

  • No. of modules: 3
  • Duration: 1 Hr
  • Level: Beginner
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#8. Expand a Business to other Countries

In today’s digital world, geography is not a barrier. So if you are planning to expand your business on a global scale then this course can help you.

Here you will get the knowledge of, how to explore & enter into a new market & sell your products to the global customers.

  • No. of modules: 1
  • Duration: 1 Hr
  • Level: Beginner
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#9. Google Ads Search

Here you will learn how to bring your business in front of your target audiences in Google Search.

Learn how to create/customize Google Ads Search Campaign, Do Keywords Research, Work with Bidding Strategies, Boost Performance and Increase Conversion.

  • No. of modules: 9
  • Duration: 3 Hrs
  • Level: Beginner
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#10. Google Ads Display

A customized course to give you an overall idea about, how to create, manage & fine-tune Google Display Ads Campaign.

Here you will learn how to build & manage an effective display ad campaign for creating brand awareness & how to optimize it for better conversion.

  • No. of modules: 6
  • Duration: 6 Hrs
  • Level: Beginner
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#11. Google Ads – Measurement

Running a campaign isn’t enough, you have to measure your Ad’s Performance in an effective manner.

Otherwise, how could you tell whether your Google Ads Campaign is performing at it’s best or there need any improvement?

In this course, you will learn how to use Google Analytics to accumulate the data which really matters & how to use those sets of data to create powerful actions.

  • No. of modules: 7
  • Duration: 3 Hrs
  • Level: Beginner
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#12. Shopping Ads

The key objective of this course is to equip you with the knowledge to attract the right shoppers to your e-commerce website or physical shop.

It’s not just reaching out to any shopper, you have to reach out to the interested ones otherwise they will never convert.

  • No. of modules: 7
  • Hours: 3 Hrs
  • Level: Beginner
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#13. Google Ads Video

Video & Video Marketing is the new wave in the Digital Marketing landscape. The level of Engagement, Reach & Conversion it brings, that’s unquestionable.

So in this course, you will learn the fundamentals of Google Ads Video formats, creative & audience segment.

Besides these, you will also learn how YouTube can bring your brand storytelling into life.

  • No. of modules: 5
  • Duration: 3 Hrs
  • Level: Beginner
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So if you are an aspiring Digital Marketer, the above mentioned Free Digital Marketing Courses by Google can help you to a great extent to jumpstart your career.

Obviously there are lots of other courses available in the market but if you are a self-learner who wants to learn Digital Marketing by doing experient then these courses can give a great starting point.

So start learning digital marketing from Google today. You don’t have to spend a dime on it.

* Interactive Advertising Bureau

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