Overview

Rusk Media is an Indian new age digital media organization.
Through our authoritative house of brands – we aim to deliver stories, tales, facts and information that will shape the conversations of Gen Z & Millenial Indians for the years to come.
With our commitment to

  • Entertaining and empowering viewers,
  • Adapting and creating media technology and
  • Revolutionizing impact for digital advertisers

we are shaping the next generation of media and journalism

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Roles & Responsibilities:
  • Analyze: Interpret social media insights using social listening tools, analytics platforms, and SEO to guide campaigns, maximize engagement, and make data-backed recommendations.
  • Monitoring and Engagement: Actively engage with our brands on social media, combing their respective hashtags, listening for questions or concerns, and serving as the first touchpoint.
  • Must have data-backed experience with paid social advertising. Sound judgment and a keen instinct about what's on-brand. Fluency with social analytics and social advertising.
  • Manage optimization of content for all YouTube channels, including optimizing titles and descriptions for improved SEO, adding channel tags.
  • Set up, manage and optimize digital advertising campaigns including YouTube, Google, Facebook, Instagram Ads and more
  • Reporting and communicating with the account manager regarding campaign results and opportunities for improvement.
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums.
  • Evaluating budget levels and providing recommendations, working with Team on designing & driving YT monthly engagement plan.
  • Working on Comp. & Keyword Analysis to identify areas of growth.
Required Knowledge & Skills:
  • Minimum 5 years of experience of YouTube Content Optimization, preference for experience of YouTube Media House.
  • Must have experience with a variety of PPC and SEO software such as Google Analytics, Google Tag Manager, Google Search Console, Bing Webmaster Tools, etc.
  • Having complete knowledge of the YouTube Algorithm to understand the content landscape over the platform. Employing YouTube Manager and YouTube Analytics
  • Bachelor's degree or equivalent experience in Advertising
  • Proven experience as a Digital Advertising Manager and hands-on experience running YouTube Ads, Google Ads campaigns, Facebook ads, Instagram Ads and other PPC platforms.
  • Knowledge of conversion optimization techniques, especially in regards to landing pages and websites.
  • Strong strategic, analytical and problem-solving skills, excellent written and verbal communication skills.
  • Proficiency in MS PowerPoint, MS Word and MS Excel
No of Openings: 1
Level: Manager
Experience: 5-8 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Vibhor Mathur HR Manager at Rusk Media
Contact Company: Rusk Media
Email: hr@ruskmedia.com

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