Unit Lead – Digital Marketing

Overview

Crimson is best defined as an organization that encourages innovation, employs creativity, and implements invention of nascent yet brilliant ideas, out-of-the-box strategies, and creative renditions of minds that work together to progress steadily.

Tagged as: B2B Marketing, Campaign Management, Campaign Manager, Competitive Analysis, Competitor Analysis, Digital Marketing, Digital Marketing Director, Digital Marketing Head, Google Ads, Lead Generation, Marketing Campaigns, Pay Per Click, Pay Per Click Specialist, PPC Campaign, Search Engine Marketing

Roles & Responsibilities:

• Ideate and create innovative marketing strategies to facilitate B2C sales
• Conduct market research to effectively identify areas that offer possibility of growth and loopholes and take corrective measures accordingly
• Conduct regular competitor analysis
• Create business proposals and effective pricing decisions for various services
• Plan and implement innovative campaigns
• Interact and brainstorm with various departments to identify, create and offer new products and services for organizational growth
• Coordinate with the design team for implementation of websites, marketing material and other requirements
• Build persona and excellent customer journey
• Monitor web analytics dashboard, reports and point out key areas of improvement/expansion
• Optimize PPC and measure ROI
• Effectively manage the clients- needs and create strategies and plans for building client relationships
• Track web traffic, analyze visitor trends and build effective strategies to enhance sales

Required Knowledge & Skills:

Please refer to the description above.