Team Leader will serve as the Directly Responsible Individual (DRI) for the performance of all Shaadi.com earned media (i.e. ranking on the web/stores, SERP snippets, Guest Blogs, Newsletters, etc.)

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Roles & Responsibilities:
  • Stay on top of current search engine news, trends, SEO / SEM best practices, and emerging items of interest and sharing these with the rest of the team, GMs, developers, etc.
  • Keyword research, analysis, recommendations and execution.
  • Predict up-and-coming search queries before demand arrives, and recommend content to properties accordingly.
  • Monitor competitor sites and the general marketplace and ensure that our sites maintain competitive advantages in SEO and ASO
  • Monitor, track, and report on search metrics, including trend analysis.
  • Interact with copywriter and product team to optimize copy and landing pages for Search Engine Marketing. (Both PPC & SEO)
  • Back link analysis (self and competitor), create link building strategy and implementation
  • Internal link optimization
  • SEO technical analysis and evaluation
  • Interact with technical team and developers for implementation and testing of SEO changes
  • Set up properties on tools like Google Analytics and Google Search Console
  • Website remediation
  • Key phrase research
  • On-page and Meta data optimization of website, PlayStore and App Store profiles
  • Assist in identifying opportunities, keyword discovery and expansion
  • Top keywords ranking by category
  • ROI by Campaign, Site, and Category
  • Research and analyze competitor advertising links
  • Devise tactical activities for content marketing
  • Discovery: Drive organic discovery / exploration traffic by implementing content marketing & influencer marketing tactics on sources like Blogs, Social Networks, YouTube, Quora, Ecommerce Sites, etc.
  • Email Marketing: Develop email marketing as a channel for acquiring / activating new users. (This is not product marketing or transactional email).
  • Report the progress on SEO and ASO campaigns in weekly and monthly updates
Required Knowledge & Skills:
  • At least 3-5 years of experience.
  • Strong understanding of the earned media landscape with demonstrable experience in SEO, ASO and content marketing.
  • Advanced working knowledge of MS Excel, Google Analytics, Google Search Console, Moz, Ahref, Google Play Console, App Store Console, App Tweak, App Annie and email marketing tools.
  • Proven track record of delivering tangible results on awareness and brand health.

Brownie Points :

  • Excellent writing, editing, storytelling, speaking, and collaboration skills.
  • Direct work experience in a consumer internet company in India.
  • Some knowledge of SQL.
No of Openings: 1
Level: Senior
Experience: 3-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Sangeeta HR at peopleinteractive
Contact Company: People Interactive (I) Pvt. Ltd

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