Globussoft Technologies is a CMM – Level 3,Nasscom Certified, ISO 9001-2015 Certified,Microsoft Gold Certified Software Products Company. Started in 2009 and headquartered at Bhilai,India,We are a global software products company providing technology.
Roles & Responsibilities:
- Implement Pay Per Click media strategies for clients;
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, Taboola other marketing platforms for a variety of clients;
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
- Handle the creation of large keyword lists;
- Provide creative copy suggestions and graphical ad templates;
- Guide or create the landing page structure and content for the programming team
- Handle display network placement lists on AdWords and through other contextual advertising platforms;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Keep pace with search engine and PPC industry trends and developments;
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
- Monitor and evaluate search results and search performance across the major search channels;
- Communication to team and management on project development, timelines, and results; and
- Work closely with the other team members to meet client goals.
Required Knowledge & Skills:
- Should have copy writing skills .
Benefits & Perks:
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