Overview

Are you a self-motivated positive thinker and a quick learner with a ‘can do’ attitude? If yes, then we like to meet you… Here is a great opportunity for you to be a part of a rock star team!

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Roles & Responsibilities:
  • Primary responsibility is to manage Facebook campaigns, designed to meet ROAS goals
  • Measure and report ROAS of the digital strategy against periodic goals, including performance of individual campaigns
  • Track and analyze website traffic flow and provide regular internal reports
  • Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.
  • Grow and expand company social media presence into new social media platforms
  • Drive presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Research and monitor the activity of company competitors
  • Contribute to develop strategies for Lead generation

Digital Marketing strategy :

  • Complete ownership of digital marketing strategy for our clients and corporate brand
  • Overall responsibility for strategy execution as per marketing calendar

Content management :

  • Manage social media pages and profiles of Velocitai and its clients, content optimization for social networks such as Facebook, Twitter, Instagram, Pinterest, Quora
  • Manage creation of online banner adverts and oversee management
  • Write copy for email marketing campaigns

Miscellaneous responsibilities :

  • Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc.
  • Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront
  • Collaborate with engineering team to implement innovative design solutions for an immersive and excellent shopper experience
  • Comprehensive reporting, goal setting, ROAS projections, risks and issues
  • Participate in QA testing with an eye for UX related bugs / deficiencies
Required Knowledge & Skills:

Knowledge & Skill :

  • BS/MS in Human-Computer Interaction, Interaction Design, or MBA in Sales/Marketing or related disciplines
  • At least 4 years of strong digital marketing experience preferably with online retail firms (experience with home-goods based eCommerce firms will be a distinct advantage)
  • Certifications & Courses: Facebook, Google
  • In-depth understanding of digital marketing techniques and its nuances in regional context in US, Europe and India
  • Demonstrated ability to correlate marketing strategy/decisions with SEO and SMO techniques and analytics data collated by marketing campaigns
  • Up-to-date with the latest digital monetization trends, techniques and technologies
  • Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress
  • String network within content writer / blogger community
  •  Effective communication skills

Required Experience : 4-7 years

  • Organic Search Engine Optimization, Search Engine Marketing (SEM).
  • Backlinks
  • Keyword Research: - Researching the top keywords using tools such as Word Tracker, Keyword Discovery, Google Keyword Suggestion Tool, Google insights Search Tool
  • Social Media Optimization (SMO) / Social Media Marketing (SMM)
  • On page / Off page SEO
  • Social Bookmarking
  • Article submission
  • Classifieds
  • Blog Posting
  • Search engine friendly content development
  • Meta tags & Meta Description
  • Monitoring the Website Traffic with Google
  • Must know how to create conversion ads, retargeting, using Facebook pixel, multi-campaign management, catalog creation, dynamic ads management, eCommerce ads.
No of Openings: 1
Level: Senior
Experience: 4-7 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Sonia Singh HR Manager at Velocitai Digital
Contact Company: Velocitai Digital

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