Overview

Velocitai Digital was founded with an intention to help existing brands who, despite a sizeable top-line and a healthy balance sheet, view themselves as hungry challengers and yet aspire to establish a sustainable direct engagement with their consumer base. This engagement in today’s time in the retail industry is known as Direct-To-Consumer.

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Roles & Responsibilities:

Digital Marketing strategy:

  • Complete ownership of digital marketing strategy
  • Responsibility of executing on the strategy as per marketing calendar

SEO :

  • Create and manage overarching SEO strategy inclusive of content strategy, link building and key word Strategy to increase rankings on all major search networks
  • Engage bloggers and content writers to create appropriate back-links

ROI management & reporting :

  • Measure and report ROI of the digital strategy against periodic goals, including performance of individual campaigns.
  • Track and analyze website traffic flow and provide regular internal reports
  • Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.
  • Continually work on the Search Engine Optimization of the website(s)

Content Management :

  • Create and maintain company social media pages and profiles, and optimize content for social networks such as Facebook, Twitter, Instagram, Pinterest, Quora
  • Work closely with the tech support team to identify bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Create online banner adverts and oversee management
  • Work on printed material to supplement online products

Campaign Management :

  • Develop and manage digital marketing campaigns
  • Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc.
  • Write copy for email marketing campaigns
  • Attend product launches and networking events
  • Social Media PPC and display advertising campaigns
  • Contribute to develop strategies for Lead generation

Miscellaneous responsibilities :

  • Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront
  • Collaborate with engineering team to implement innovative design solutions for an immersive and excellent shopper experience
  • Brainstorm with Customer Success Manager (CSM) regarding project updates, risks and issues posed to digital strategy
  • Participate in QA testing with an eye for UX related bugs / deficiencies
Required Knowledge & Skills:

Knowledge & Skills :

  • BS/MS in Human-Computer Interaction, Interaction Design, or MBA in Sales/Marketing or related disciplines
  • At least 3-4 years of strong digital marketing experience with eCommerce firms (experience with home-goods based eCommerce firms will be a distinct advantage)
  • Demonstrated ability to corelate marketing strategy/decisions with SEO and SMO techniques and analytics data collated by marketing campaigns
  • Up-to-date with the latest digital monetization trends, techniques and technologies
  • Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress
  • In-depth understanding of digital marketing techniques like SEO, SMM, PPC, content and influencer strategies in (a) UK/Europe, OR (b) India
  • String network within content writer / blogger community
  • Effective communication skills

Required experience and skills :

  • Google Adwords
  • Facebook Ads / campaigns
  • Social Media Marketing
  • ROAS
  • Google Analyitcs
  • Content Marketing and SEO
  • Google Tag Manager
  • Web Master Tool
  • Strategy Development
  • Influencer Marketing
No of Openings: 1
Level: Senior
Experience: 3-7 yrs
UG: Any Graduate - Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed

Recruiter Name: Priyanka HR Manager at Velocitai Digital
Contact Company: Velocitai Digital

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