Social Media Specialist

Overview

A SaaS product, SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

Tagged as: Digital Marketing, Facebook Marketing, Lead Generation, LinkedIn Marketing, Paid Social Manager, Paid Social Specialist, SMM, Social Media Analyst, Social Media Campaign, Social Media Manager, Social Media Marketing Executive, Social Media Optimization, Social Media Specialist, Social Media Strategist, Social Media Writing

Roles & Responsibilities:

• Building and executing social media strategy through competitive research and audience research,
• Setting up and optimizing company pages within each social media platform; Identifying platforms for brand promotion
• Generate leads using Social Media, increase reach and engagement using social media, and track growth in both metrics on a week on week basis
• Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Ensure keeping up with the latest social media trends and updates; build relations with fellow social media marketers
• Carry out content marketing using social media channels, increase website traffic
• Build communities and influencer marketing to ensure brand communication and brand awareness through social media channels

Required Knowledge & Skills:

• Must have at least 3 years experience in social media promotion
• Proven working experience in the social media marketing domain or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Proven experience of increasing reach, engagement, and generating leads through social media channels including Twitter, LinkedIn, Facebook, Instagram, Pinterest, YouTube, Quora, Google Business, and more
• Knowledge of social media promotions, paid campaigns, target audiences, influencer marketing, and content marketing using social media
• Should know how to use social media analytics for optimization
• Has proven experience in building communities using Facebook and LinkedIn Groups