Social Media Marketing Manager

Overview

Vervali is seeking Social Media Marketing Manager for their client based at Dadar, Mumbai. To forge close and strong partnerships with the agency`s key clients – providing influential market insight, creative guidance and being the port of call for client needs.

Tagged as: Communications Manager, Digital Marketing, Marketing Communication, Online Community Manager, Paid Social Manager, Paid Social Specialist, SMM, Social Media, Social Media Analyst, Social Media Campaign, Social Media Manager, Social Media Marketing Executive, Social Media Optimization, Social Media Specialist, Social Media Strategist

Roles & Responsibilities:

• Grow the client portfolio revenues to reach gross profit goals by thoroughly understand the fundamentals of the client`s business.
• Inspire, coach lead and manage Account Managers, Creative teams and Executives.
• Developing social media strategies, innovative and creative ideas and solutions for clients that deliver measurable results.
• Oversee high quality delivery of social media initiatives for your clients by working closely with the production, community management and technical teams.
• Manage and influence senior-level client contacts and maintain positive working relationships.
• Deliver regular feedback, analysis and reporting to the client to demonstrate how its social media initiatives are adding value to the brand.
• Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively.
• Align community development investment with communications calendar and ATL marketing / PR activity.
• Work with Global / Trend / PR to ensure that community development opportunities are not missed.
• Monitor relevant trends and competitor behavior and report the impact of social media on the overall marketing campaign.
• Research social media tools that can benefit the brand and implement where appropriate.
• Influence overall company and business strategies by promoting adoption of social/community-driven marketing.

Required Knowledge & Skills:

QUALIFICATION

• BMM, BMS, Diploma in Marketing and Communications, Diploma in Advertising and Communications.

TARGET INDUSTRIES & EXP

• Digital Agencies, Media Agencies (social media), Advertising Agency, Creative Agencies.
• 2-3 years of communications experience, including at least 1-2 years in the digital practice of in a digital agency or social media agency.

COMPETENCIES Behavioral:

• Leading a small team – this person will inspire effective delivery of each day to day component of social media programs, and ensure information delivery to the client is top-notch.
• Should be up to date on all aspects of brand digital marketing and how social media fits into this.
• Excellent presentation skills with an astute and ability to interact with clients, agencies
• Detail-oriented with an ability to vision client needs before hand and ensure that the service aligns with the client demand
• Excellent communication skills both written and oral.

Technical:

• The ideal person must be energetic, creative, an excellent writer and internet-savvy
• Immersed in what it means to live life online;.
• Those with daily use of Twitter, blogs, message boards and social networks are preferred.
• We would also prefer those who are active within SM community
• Inspire, coach lead & manage Account Managers, Creative teams & Executives *Manage & influence senior-level client contacts & maintain positive working relationships *Research social media tools that can benefit the brand & implement.