Social Media Marketing Manager

Overview

Razorpay is looking for a passionate, creative-minded professional who can drive social media engagement & buzz across the digital spectrum.

The person would drive, own end to end social media strategy from ideation to execution. He/she would be working closely with product marketing, PR, business, HR partners and other internal stakeholders to drive intra-company and external buzz around product launches, payment ecosystem announcements and more.

Tagged as: Brand Development, Brand Management, Brand Manager, Brand Marketing, Brand Promotion, Digital Marketing, Marketing Strategy, Product Content Writer, Social Media, Social Media Analyst, Social Media Campaign, Social Media Manager, Social Media Optimization, Social Media Specialist, Social Media Strategist

Roles & Responsibilities:

• Position Razorpay as a thought leader in the neo-banking fintech space and drive buzz for the brand on social media..
• Strategize and execute creative social media campaigns that push the envelope on the above point.
• Identify, cultivate working relationships with influencers and drive influencer marketing strategy, execution.
• Work with the content team in coming up with structured content & social media calendars to support engagement building efforts.
• Work with HR teams and promote employee advocacy for Razorpay on owned and earned social media channels.
• Measure, track and report on social media efforts through structured dashboards.

Required Knowledge & Skills:

• 4-7 years of overall professional experience, with a minimum of 3 years in driving social media engagement.
• Strong creative & soft skills combined with an affinity for data.
• B2B/ SAAS product experience would be a big plus
• Ability to work with multiple stakeholders & self-drive projects.
• Proficiency in written and verbal communications.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.