Overview

About the company

A well-funded VC-backed start-up with customers in 162 countries and growing rapidly. They are working to enable women to take charge of their health, especially period. Their products combine tech and Ayurveda to solve women’s problems and empower them. This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates.

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Roles & Responsibilities:
  • Accountable for social media paid marketing channels - FACEBOOK, INSTAGRAM - KPI -
  • Accountable for all ads spends metrics - Purchase, ROAS, CPM, CPC, ThruPlay
  • SETUP campaign in ADS MANAGER and drive CTR, traffic, conversions on the website
  • RESEARCH target interests, audiences, reach, frequency, competitors
  • FUNNELS - Retarget on Facebook, Instagram, build marketing funnels, customer journeys
  • ANALYSE trends using website analytics tools (e.g. Google Analytics, Shopify)
  • SPLIT TEST of ads copies, landing pages, creatives, video content engagement
  • ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviours
  • VIDEOS - Lead video content marketing using creatives, audiences, A/B tests
Required Knowledge & Skills:
  • 3-5 years of hands-on experience with Google SEM paid campaigns
  • Strong analytical skills and experience generating SEM reports
  • Strong understanding of tracking, tagging, and pixel management.
  • YouTube content marketing added plus
  • Deep expertise in remarketing strategies added plus
  • Highly digital tools savvy to drive performance
No of Openings: 1
Level: Manager
Experience: 3 to 5 years
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required
Doctorate: Doctorate Not Required
Recruiter Name: HR
Contact Company: Cultor Recruit

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