As the Social Media Executive for Nirogam, we are looking for a talented individual to manage our social media presence as per the larger branding and marketing goals of Nirogam. Given the impact of social media, this role will have a large impact on Nirogam’s brand and reach.

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Roles & Responsibilities:

Strategy Execution

  • Execute as per Nirogam's social media strategy. Ensure the strategy is aligned to the business goals.
  • Perform research on current benchmarks, trends and audience preferences.
  • Ensure social media content for various national and international and varied platforms like FB, Quora, LinkedIn, Instagram, Pinterest, etc.
  • Ensure clarity and work happens in alignment with an understanding of brand sentiment, requirements, guidelines and target groups.
  • Effectively manage social media accounts, campaigns and take care of end-to-end co-ordination.

Community Management :

  • Understand and develop online customer community building and engagement initiatives based on the campaign / community objectives
  • Coordinate thoroughly on audience and buyer persona research to ensure community development and maintenance initiatives take fruition.
  • Manage high volume of daily social media posts and work to ensure growth in traffic on all platforms or as per strategy guidelines.
  • Communicate with social media followers, including responding to queries in a timely manner. maintain calendars to ensure daily deadlines are met.
  • In case of roadblocks effectively communicate and coordinate processes to ensure this objective.
  • Do necessary research and create necessary networks to ensure communication with industry professionals and influencers via social media to create a strong network

Determining KPIs

  • Ensure social media related KPIs are followed
  • Measure the success of every social media campaign and maintain budget to actual data
  • Create, monitor and manage reports on social media marketing efforts.
  • Collaborate, draft and manage, monitor and review SOPs.
  • Trend Awareness
  • Suggest new features to develop brand awareness, like promotions and competitions.
  • Stay up to date with best practices and emerging trends in social media.
  • Manage social influencer programs and attending social influencer events.
  • Manage campaigns to create and maintain high customer engagement and interaction with the assets.
  • Online reputation marketing (ORM) process and listening tools - trace as per KPIs

   Embracing Channel Diversity :

  • Collaborate with Marketing, Sales and Product Development teams.
  • Handle Nirogam's social media presence ensuring high levels of web traffic and customer engagement.
  • Working proficiency preferably knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices and platforms.
  • Use social media marketing tools such as Buffer, Hootsuite
  • Work out attention grabbing and share worthy copy/concepts and work with designers to ensure content is informative and appealing.
Required Knowledge & Skills:

Technical Competencies

  • 1- 2 years of relevant experience as a Social Media Executive/ Specialist or a similar role, preferably in a FMCG/ eCommerce company.
  • Preferable - aspirant should have worked on Buffer.
  • Behavioural competencies
  • Analytical and multitasking skills.
  • Take feedback constructively and communicate effectively
  • Problem-solving skills.
  • Listening and be coachable

Along with your CV, please send us your portfolio which also has the following:

  • 2 Facebook pages that you manage currently
  • 2 Instagram profiles that you manage currently
  • 2 brand names that you like and endorse or 2 that you dislike and would never endorse or 1 of each, with reasons.
No of Openings: 1
Level: Executive
Experience: 1-2 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Rachna HR Officer at Nirogam India Pvt Ltd
Contact Company: Nirogam India

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