We are seeking an individual with a strong knowledge and passion for online marketing to join our marketing team. A successful candidate will implement and manage effective Search Engine Optimization (SEO)- and Social Media activities for all brands of the company.
Roles & Responsibilities:
Knowledge of on page SEO- strategies-
- SEO- strategies to improve organic traffic
- Keyword and Competitor analysis
- Link building tactics to improve rankings Organic Search Results.
- Knowledge of SEO- optimization techniques
- Awareness of search engine guidelines so as to prevent violation.
Knowledge of Off page SEO- strategies:-
- Guest, Blog, classified Postings
- Link Analysis and Link building Techniques
- Article Submissions
- Social Bookmarking
- Experience in one way, two way & three way link exchange through mails, webmaster & submissions.
- Should have good database of webmasters for link exchange
Knowledge of Social Media Marketing
- Social media strategy to create meaningful customer engagement and brand awareness
- Experience of promotions on Social media sites like Face book, G+, twitter, LinkedIn etc.
- Develop suitable content strategy to engage customer and solicit required response
- Knowledge of social media optimization techniques - research/segmentation/targeting etc
Online Lead generation
- Create online strategy for lead generation
- PPC/display/social media paid marketing
- Email Marketing
- Landing page creation and optimization
Campaign management skills
- Design and manage online campaigns
- Track, measure and analyze performance of digital campaigns
Required Knowledge & Skills:
Please refer to the description above.
Benefits & Perks:
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