Overview

Sakal Media established in 1932, the Sakal Media Group is the largest independently owned media business in Maharashtra. Headquartered in the educational and cultural capital of the state – Pune, the Sakal Media Group owns and operates newspapers and magazines in Marathi as well as English with a circulation across Maharashtra and Goa. The Group also has interests in digital media, event management services, commercial printing and also runs a regional television channel.
With a workforce of over 3500 and a vendor network that exceeds 25,000, the Sakal Media Group is a people-focused organization with an open and vibrant work environment offering scope for advancement and growth.

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Roles & Responsibilities:
  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid/organic search campaigns.
  • Track, report, and analyse website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyse competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Required Knowledge & Skills:
  • Proven 5 to 10 years of SEO experience, a portfolio that shows steady search rank increases for other businesses.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with A/B and multivariate experiments.
  • Understanding of how local search works and best practices.
  • Great overall research and analytics skills.
  • Experience with content writing, building backlinks, and optimizing webpages.
  • Familiarity with the WordPress platform and proper formatting practices.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Bachelors degree in a quantitative, test-driven field.
No of Openings: 1
Level: Senior
Experience: 4 - 7 yrs
UG: Any Graduate - Any Specialization
PG: PG Not Required.
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Sainath Shetty
Contact Company: Sakal Media

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