Overview

Eximcan Canada is an international food, fiberglass & chemical products company successfully providing distribution, Import/Export, Trading services & Warehousing facilities since 1992. We are located in the financial district of Toronto, Canada with branch offices in Baroda & Ludhiana, India. For more information visit us at www.eximcan.com

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Roles & Responsibilities:
  • Improve Eximcan's online presence by using proper SEO, SEM, SMM tools
  • Analyse, review and implement changes to websites so they are optimized for search engines.
  • Maximizing the traffic to website by improving page rank within search engines accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more
  • Keyword Analysis to ensure keyword or phrases searches that increases traffic to our website. Ensure website is filled with optimal keywords.
  • Test and implement testing various search engine marketing techniques, advertising for search engine optimization
  • Analyse websites and systems for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.
  • Access data from our CRM and present timely reports along with brief analytics and findings to marketing , finance, logistics and all other functions
  • Run effective campaigns via emails, website, CRM, Social Media handles etc.
  • Analyse the campaign effectiveness and come up with quick corrective actions
  • Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
  • Ability to carry out an effective Social Media Audit , Website Audit and Suggestion reports
  • Traffic profiling & Conversion Report based on location, Region etc.
Required Knowledge & Skills:

Professional Competencies

  • Passion for SEO, internet marketing and analytics.
  • Experience with search engine services, including Analytics and Webmaster Tools, Google's Keyword Tool
  • A functional understanding of HTML and CSS
  • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
  • A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
  • Experience in building inbound organic search traffic and improving SERPs
  • A background in creating reports showing web analytics data and site evaluations
  • Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

  • 1 - 2 years' experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
  • Experience to work on In house ERP and CRM modules.
No of Openings: 1
Level: Executive
Experience: 1 - 3 years
UG: Any Graduate in Any Specialization, Graduation Not Required
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Sonam Gaur
Contact Company: Eximcan Enterprises

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