Own the marketing and technical execution of one or more cutting-edge web products. Champion the use of best practices agile, versioning, tool usage. Work closely with the development team to plan, coordinate, and deliver according to a high-level product roadmap. Plan and estimate development activities and track them to closure.
Roles & Responsibilities:
- Create, manage and optimize the website to generate more leads through SEO and other digital channels.
- Build engagement and carry out promotional activities for our website.
- Owns the responsibility for growth strategies, lead generation and brand building.
- Ability to perform keyword research in coordination with client business objectives and to optimize existing content and uncover new opportunities.
- Ability to provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Ability to provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Perform Back Link analysis to find spammy links and do a cleanup.
- Perform technical SEO audits, monitor and analyze key technical SEO elements and recommend fixes & improvements.
Required Knowledge & Skills:
- Should be capable of Managing the website- content, pages, performance, monitor and correct non-functional links/ errors.
- Should be able to optimize the links with apt keywords.
(On Priority) Should be capable to implement the latest ethical SEO strategies - On-page and Off-page to improve website performance, ranking, and lead funnel at a global level.
- Improve organic search results for desktop and mobile sites on all major search engines.
- Review SEO site elements such as Google Analytics, Webmaster Tools, Sitemaps, etc. and perform on page SEO site optimization including metadata, tags, content body, header, title, etc.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Develop lists of potential keywords/phrases by understanding the marketplace, using keyword research tools.
- Monitor and evaluate search results and search performance across the major search channels.
- Analyze and understand web analytics dashboards and draw inferences which help attain the business goals.
Benefits & Perks: