Overview

Inqnest is looking for a Senior Media Planner and Buyer to join us full time in Bangalore. The person will be responsible to shape and execute effective advertising campaigns.

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Roles & Responsibilities:
  • Managing AdWords campaign, Youtube Pre-Roll and GDN Campaigns
  • Handling Social media campaigns and strong in making and giving presentations
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more.
  • Allocate budgets and monitor costs.
  • Devising marketing strategies for different Digital platforms
  • Follow media trends of online and offline outlets (Online publishers, TV shows, magazines, blogs, radio programs).
  • Evaluate the success of media strategies and campaigns.
  • Responsible for optimizing media marketing campaigns to increase brand awareness and help achieve business goals.
  • Run Display, PPC and AdWords campaigns.
  • Should be able to effectively upsell and cross sell
  • Should be able to participate in media related sales pitches and make requisite presentations for the same.
  • Develop and expand outreach effort for key clients by working with Bloggers, Online Publishers and Influencers to ensure seamless execution of campaigns.
  • Co-ordinate with Bloggers / Online Influencers / Celebrities while the campaign is on.
  • Identify target audiences and understand their behavior and habits.
  • Determine the best media outlet mix for our campaigns.
  • Answer client queries and identify new business opportunities among existing customers.
  • Understand client requirement, make presentation, and ensure to meet deadline set by client.
  • Generate reports during and post execution of the campaign for the review of the clients

 

Required Knowledge & Skills:
  • Proven experience as a Media Planner; experience in creative and media media is a must.
  • Detailed knowledge of media channels.
  • Familiarity with campaign evaluation metrics and media buying.
  • Excellent communication and teamwork skills.
  • An analytical mind with an aptitude for statistics and math.
  • Strong decision-making skills.
No of Openings: 1
Level: Manager
Experience: 6 - 9 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Inqnest

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