Inqnest is looking for a Senior Media Planner and Buyer to join us full time in Bangalore. The person will be responsible to shape and execute effective advertising campaigns.
Roles & Responsibilities:
- Managing AdWords campaign, Youtube Pre-Roll and GDN Campaigns
- Handling Social media campaigns and strong in making and giving presentations
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more.
- Allocate budgets and monitor costs.
- Devising marketing strategies for different Digital platforms
- Follow media trends of online and offline outlets (Online publishers, TV shows, magazines, blogs, radio programs).
- Evaluate the success of media strategies and campaigns.
- Responsible for optimizing media marketing campaigns to increase brand awareness and help achieve business goals.
- Run Display, PPC and AdWords campaigns.
- Should be able to effectively upsell and cross sell
- Should be able to participate in media related sales pitches and make requisite presentations for the same.
- Develop and expand outreach effort for key clients by working with Bloggers, Online Publishers and Influencers to ensure seamless execution of campaigns.
- Co-ordinate with Bloggers / Online Influencers / Celebrities while the campaign is on.
- Identify target audiences and understand their behavior and habits.
- Determine the best media outlet mix for our campaigns.
- Answer client queries and identify new business opportunities among existing customers.
- Understand client requirement, make presentation, and ensure to meet deadline set by client.
- Generate reports during and post execution of the campaign for the review of the clients
Required Knowledge & Skills:
- Proven experience as a Media Planner; experience in creative and media media is a must.
- Detailed knowledge of media channels.
- Familiarity with campaign evaluation metrics and media buying.
- Excellent communication and teamwork skills.
- An analytical mind with an aptitude for statistics and math.
- Strong decision-making skills.
Benefits & Perks:
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