We are looking for experienced “Senior Digital Marketing Executive” with at least 3+ years of hands on experience and in-depth knowledge of digital marketing platforms. All digital marketing, including SEO/SMO/SEM marketing database, email, social media and display advertising campaigns. The person in question should be a smart and self-driven individual capable of running marketing campaigns for the company with the purpose of generating leads.

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Roles & Responsibilities:
  • SEO expert with working knowledge of search engine optimization practices, including ON Page and
  • OFF Page Optimization and keyword expansion research
    Conduct on-site and off-site SEO competitor analysis; plan and execute SEO strategies (including link building)
  • Using web tools to track site traffic and rankings to maximize organic visitors
  • Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects
  • Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords
  • Reviewing and analyzing our websites for areas that can be improved and optimized
  • Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic
  • Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns
  • Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram
  • Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending
  • Provide creative ideas for content marketing and update website
  • Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required

What you'll be doing:

Reporting directly to the CEO, this Senior Digital Marketing position will play a key role in implementing and managing all digital strategy, online engagement and new customer acquisition

Required Knowledge & Skills:
  • Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory
  • 3+ years of digital marketing experience (SEO/SMO/SEM)
  • Excellent Communication Skills with a flair to be Up-to-date on Current Affairs across Verticals (Business / Social / Political / Digital etc.) Ability to coordinate and implement search engine marketing programs. Goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills
  • Experience successfully refining SEO, keyword research and executing digital marketing strategies for high-growth businesses and creatively translating the strategies into compelling marketing programs and campaigns
  • Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing among others
  • A track record of successfully collaborating within a local and global team as well as working independently and autonomously
  • High attention to detail in both written and visual context and outstanding spoken English, written communication and visual presentation skills
  • Smart professional, who is a self-learner with ability to adapt to changing business needs

Experience on the following marketing tech platforms will be an added advantage:

  • Google Search and Google Display Ads
  • Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram
  • Social Media Scheduling Apps
  • Google Analytics, Tag Manager and Data Studio
  • Onsite and Offsite SEO
  • WordPress
  • Designing eMail marketing campaigns
No of Openings: 2
Level: Senior
Experience: 3 - 8 years
UG: Any Graduate in Any Specialization, Graduation Not Required
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR Manager
Contact Company: Purple Cow IT Services

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