Senior Copy Writer

Overview

Summary

• Reporting to the Brand Manager, the Copywriter will be responsible for writing compelling, unique and results-driven content for all marketing initiatives.
• Education: Bachelor’s degree in Marketing, Journalism, Communications or similar field of study.
• Experience: 8-10 years of professional writing and editing experience required. Marketing and content writing experience preferred. Creative writing experience.

Tagged as: Content Writer, Content Writing, Copy Editing, Copy Writer, Creative Content Writer, Creative Writer, Press Release Writing, Senior Content Editor, Senior Content Writer, SEO Copywriting, Social Media Writing, Technical Content Developer, Technical Writer, Web Content Writing, White Paper Writing

Roles & Responsibilities:

• Lead creation of content to include presentations, social media posts, emails, website, white papers, case studies and more that furthers our unique brand voice, creates a compelling customer experience an ultimately drives leads further through the customer journey
• Partner with designers, marketing stakeholders, technical sales, product management, R&D and others to create relevant and timely content
• Own the voice of the brand and lead efforts to ensure messaging is integrated, consistent, and resonates with our core customer across all channels
• Utilize marketing briefs, data, and insights to craft on-target messaging that drives sales
• Spearhead collaboration between advertising, brand, and product marketing teams to develop messaging platforms and creative concepts for key time frames
• Manage and facilitate relationships with agency partners to ensure consistency of communication and quality of creative work
• Utilize multiple styles, formats, and for a variety of subject matter
• Proofread content for accuracy and messaging consistency.
• Collaborate with graphic and/or web designers to create concepts (sometimes multiple ideas per project) and present the ideas to senior leadership and cross-functional teams for approval; ability to persuade and sell ideas while listening and collaborating with leadership to produce the best creative work possible within the project guard rails.
• Concepts and executes marketing messages that persuasively deliver the intended business strategy, creative brief and campaign request
• Ability to write for all types of advertising/marketing projects such as: print, event materials, flyers, email campaigns, banner ads, corporate websites, direct response landing pages, articles, audio and video scripts, sales materials, blog posts, social media, posters and other collateral, etc.
• Conduct internal or external research or interviews in order to write copy that is strategically sound (and compliant) and must be able to work effectively in a cross-functional, cross-divisional environment to solve problems creatively
• Execute all feedback, proofing corrections following each review stage and sign off on projects prior to release

Required Knowledge & Skills:

• Proficient use of Microsoft Office programs, including Word, Excel, and PowerPoint
• Excellent interpersonal, written, and verbal communication skills
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
• Solid analytical skills, with strong problem-solving abilities and creative resolution skills
• Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision
• Ability to operate professionally and effectively as an individual contributor and member of a team
• Strong understanding of leading social media platforms and how to write for different channels
• Industry experience and Advertising/Marketing agency experience a plus.