Overview

We are looking for a Senior Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.

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Roles & Responsibilities:
  • Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness.
  • Develop brand voice to ensure consistency across all content assets.
  • Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.
  • Track and advance the content calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.
  • Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas.
  • Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel.
  • Establish strategies for media relations, seeking placements in print, broadcast, and online channels, and create the corresponding content including press releases, articles, and presentations.
  • Test and implement innovative and relevant methods of measuring content, campaigns, and tools
Required Knowledge & Skills:
  • Experience creating and editing digital content for target audiences across all multimedia and social media platforms
  • Skilled at writing and copy editing, including writing in different voices and styles, for a variety of target audiences.
  • Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing.
  • Experience with SEO tools including Google AdWords and Keyword Planner, Google Analytics, etc.
  • Excellent presentation and communication skills
  • A Diploma or bachelor's degree in journalism, communications or a related field.
No of Openings: 1
Level: Senior
Experience: 2-4 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Esha Anand HR - Manager at Iffort
Contact Company: Iffort
Email: hr@iffort.com

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