Overview

Cvent is a global meeting, event, travel, and hospitality technology leader, with more than 3,700+ employees worldwide. As a leading cloud-based technology company, we have over 25,000+ customers, including 80% of the Fortune 100 companies, in more than 100 countries.

Cvents software solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. In addition to helping event planners navigate every aspect of the event process, we also provide an integrated platform to hoteliers to help create qualified demand for their hotels, manage that demand more efficiently, and measure their business performance in real-time.

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Roles & Responsibilities:
  • Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting
  • Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo
  • Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)
  • Creating Events, HTML emails, and landing pages through Cvent Tool
  • Liaise with the Planning team to develop and execute the marketing roadmap across all products
  • Create web pages supporting enhanced user experience through progressive profiling
  • Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information
  • Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement
  • Drawing up email campaign reporting to benchmark and measure success
  • Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns
Required Knowledge & Skills:
  • Should have 3- 6 years of experience using an email marketing tool and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot, etc.)
  • Should possess working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages
  • Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software
  • Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool
  • Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously
  • Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide metrics/analysis around all campaigns
No of Openings: 1
Level: Senior
Experience: 2 - 5 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Cvent India
Contact Company: Cvent India
Email: shivalir@cvent.com

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