Overview

As a PPC Senior Analyst, you will build, manage and optimize paid marketing campaigns using Google & Facebook, and will work towards meeting client goals and objectives.

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Roles & Responsibilities:
  • Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing & Social
  • Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing.
  • Understand & master tools such as - Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, Semrush etc.
  • Build expertize in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
  • Draw inferences from data and test hypothesis using statistical techniques
  • Define and implement routine reports (weekly / monthly)
  • Provide detailed monthly and quarterly results overviews to clients
  • Participate and support in delivering results and presentations to clients
  • Learn and adopt PPC frameworks for performance optimization.
  • Stay abreast of current trends and best practices in PPC marketing - new channels, features, methods of analysis
Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 1
Level: Senior
Experience: 3-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Jiya Talent Acquisition Asscociate at iQUANTI
Contact Company: IQuanti (India)
Email: careers@iquanti.com

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