Paragon is looking for SEM Analyst – Immediate Joiners, having 2 to 5 yrs of experience in SEM.
Job Location: Hyderabad/Secunderabad, Chennai, Bangalore/Bengaluru
Roles & Responsibilities:
- Manage all paid search campaigns on Google, Yahoo and Bing - to maximize ROI, drive traffic, and customers.
- Track, report, and analyze PPC initiatives and campaigns
- Plan, develop and implement Search strategies for clients.
- Prepare and present reports regularly based on clients requirement.
- Complete keyword research, writing ad copies and setting up search campaigns across platforms.
- Handling, monitoring campaigns across platforms and suggesting optimization changes to improve KPIs/ROI.
- Analytical capabilities to understand data and provide valuable insights.
- Handling large paid search accounts with multi million dollar spend on a regular basis.
- Create media plans, campaign structuring, keyword & ad research along with optimization analysis & insights.
- Able to produce reporting on all the metrics along with learning.
- Quality check the work done by the team and provide feedback to improve the efficiency.
- Conduct training on a regular basis to keep the team up to date on the domain.
Required Knowledge & Skills:
- 3 4 Years Exp in Paid Media/Marketing. 2 years Mandatory in the Search Domain.
- Must have been on a client facing role with regular meetings & catchups.
- Should have worked with multiple cross functional external & internal groups.Paragon is looking for SEM Analyst with good communication skills.
EDUCATION & TRAINING
- Graduate in Engineering/Technology or Marketing or Science.
- Certified in Google Ads (Basic & Advanced Search) & Bing Ads. Amazon Sponsored Ads Certification is a Plus.
- Platform Trained in Kenshoo, Marin, Acquisio is an added advantage.
- Experience in Google Ads Editor & Microsoft Editor is mandatory.
SKILLS & ABILITIES
- Strong attention to detail with excellent communication & presentation skills.
- Strong organization skills.
- Strong MS Excel & MS PowerPoint skills.
- Should possess strong analytical & verbal reasoning capabilities.
- Ability to multi-task on various accounts along with providing inferences on them.
- Should be able to work on different shifts and weekends.
Benefits & Perks:
Please Note: JobsFrontier does not guarantee/commit any job directly or indirectly and does not arrange any interview calls or send any appointment letter directly. Read more