Overview

Velocitai Digital was founded with an intention to help existing brands who, despite a sizeable top-line and a healthy balance sheet, view themselves as hungry challengers and yet aspire to establish a sustainable direct engagement with their consumer base. This engagement in today’s time in the retail industry is known as Direct-To-Consumer.

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Roles & Responsibilities:
  • SEO activities
    • Research and monitor the activity of company competitors
    • Keyword Research : - Researching the top keywords using tools such as Word Tracker, Keyword Discovery, Google Keyword Suggestion Tool, Google insights Search Tool
    • Complete ownership of On page / Off page SEO
    • Blog Posting & Backlink creation, Social Bookmarking, Article submission, Classifieds
    • Search engine friendly content development
    • Define meta tags & meta description across sites
    • Monitoring the Website Traffic with Google
    • Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc.
  • Google Ads campaigns :
    • Strategize, create and manage campaigns, ad groups and ads
  • Reporting :
    • Comprehensive reporting, goal setting, ROAS projections, risks and issues
    • Track and analyze website traffic flow and provide regular internal reports
    • Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.
    • Measure and report ROAS of the digital strategy against periodic goals
  • Miscellaneous :
    • Coordinate content creation
    • Coordinate email marketing campaigns
    • Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront
    • Collaborate with engineering team to implement innovative design solutions for an immersive and excellent shopper experience
    • Participate in QA testing with an eye for UX related bugs / deficiencies
    • Up-to-date with the latest digital monetization trends, techniques and technologies

 

Required Knowledge & Skills:
  • Excellent verbal & written communication skills
  • Expertise in On/Off-page SEO, SEM, competitor analysis, keyword research
  • Thorough understanding of Google Core updates and changes required to accelerate ranking progression
  • Demonstrated ability to correlate marketing strategy/decisions with SEO and SMO techniques and analytics data collated by marketing campaigns
  • Key Tools - Google Analytics, Google Ads, AHREFS, SEMrush, Google Search Console, Google Insights, MOZ, Ubersuggest
  • Organic Search Engine Optimization, Search Engine Marketing (SEM).
  • Blog Posting & Backlink creation
  • Social Bookmarking, Article submission, Classifieds
  • Search engine friendly content development
  • Define meta tags & meta description across sites
  • Monitoring the Website Traffic with Google
  • Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress
  • Strong network within content writer / blogger community
  • Certifications are a big advantage: Google Ads, Google Analytics
No of Openings: 1
Level: Executive
Experience: 3-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Priyanka - HR Manager at Velocitai Digital
Contact Company: Velocitai Digital

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