Search Engine Optimization Specialist

Overview

A SaaS product, SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

Tagged as: Campaign Management, Demand Generation, Digital Marketing, Google Analytics, Growth Strategy, HTML CSS, Keyword Optimization, Marketing Campaigns, Off Page SEO, On Page SEO, Pay Per Click, PPC Campaign, SEO Specialist, SEO Strategy, Webmaster Tools

Roles & Responsibilities:

• Campaign budget plan and expense management within decided budget
• Own and Drive the SocialPilot's SEO Roadmap
• Partner with Content to scale our traffic
• Generate creative link building ideas to promote SocialPilot's content and move the needle through off-page SEO
• Coordinate and communicate with Content, Demand Generation and Product teams to drive SEO forward
• Create reports that track the effectiveness of SEO campaigns and how they connect to B2B business goals
• Build project plans and business cases for new SEO initiatives, working with our Content and Web teams
• Plan and project manage development tickets for technical SEO recommendations
• Landing page optimization for search engine marketing
• Is data-driven with a working understanding of website development, design, user experience, PPC and social media marketing to coordinate with SEO efforts
• Explore and implement all SEO initiatives to grow the online presence of SocialPilot (provided its White Hat!)

Required Knowledge & Skills:

• Must have 3-5 years of in-house or agency SEO experience
• Ability to work on a target to deliver traffic and leads through organic growth by ensuring the right website architecture, content, linking and other factors required to improve SEO for target keywords
• Should have proven SEM experience managing PPC campaigns on Google
• In-depth experience with website analytics tools (e.g, Google Analytics, Trends, Webmaster)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Should be excellent at keyword discovery, expansion and optimization, and competitor research
• Hands-on experience with tools such as Google Webmaster Tools, keyword tools, tracking tools, and ranking tracking
• Can demonstrate a track record of producing prior SEO results and has previous experience hitting aggressive traffic goals and driving an organic growth strategy
• Is self-motivated and has a growth mindset to stay abreast of the updates of search engine algorithms and measure their impact
• Additional Social Media Paid ad experience will be preferable