Overview

We are looking for a Search Engine Marketing Specialist -to manage all search engine optimization and marketing activities.

KRA

  • As a Performance Marketing Specialist, you- ll work with the Marketing team to support key growth initiatives.
  • You- ll be responsible for driving revenue for the business through digital campaign creation, management, optimization, and reporting.
  • Candidates must have experience of working with direct response or performance marketing campaigns.

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Roles & Responsibilities:
  • Campaign strategy and creation, campaign management, meticulous monitoring and reporting, and testing strategy and execution
  • Analyze campaign performance data daily to optimize toward performance goals
  • Generate and execute new testing ideas, and report on results and learnings
  • Stay abreast of industry trends and best practices
Required Knowledge & Skills:
  • Working hands-on in a performance marketing capacity with one or more of these channels: paid search (Google Adwords, Bing Ads), paid social, native, display
  • Extensive familiarity with direct response campaigns with precise KPIs
  • Aptitude for rigorous quantitative analysis
  • Experience with analytics platforms (Google Analytics, Mixpanel, etc), and ability to report regularly and consistently on campaign metrics
  • Excellent Excel skills, communication, and presentation skills
  • Ability to manage and prioritize multiple projects simultaneously
  • Willingness to learn about new marketing channels and strategies, and work in a fast-paced startup environment
  • Be a results-oriented self-starter and a clear and strategic thinker
  • Lead generation experience
  • Google AdWords or similar certification
  • Bachelor's degree required
No of Openings: 1
Level: Senior
Experience: 2-8 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Priyanka Manjani HR - Recruiter at Fashion TV
Contact Company: Fashion TV India

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