Overview

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

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Roles & Responsibilities:
  •  Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Research and analyze competitor advertising link
Required Knowledge & Skills:
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing.
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in search engine marketing. In-depth experience with bid management tools
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
No of Openings: 1
Level: Senior
Experience: 1-4 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Anchal Saini Human Resource Management at Codeyoung
Contact Company: Codeyoung

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