Overview

Search Engine Marketing : Account Manager

Role: Search Engine Marketing (SEM, Google Adwords, Pay-per-Click): Account Manager
No. of openings: 2
Location: Mumbai
Education: (UG – Any Graduate – Any Specialization) AND (PG- Any PG Course – Any Specialization) AND (Doctorate- Doctorate Not Required)
Experience: : 2-3 years
Industry Type: Internet Advertising
Functional Area: Adwords Management & Client Servicing
Industry: Media / Entertainment / Internet

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Roles & Responsibilities:

Google Adwords & Analytics Technical Expertise-

  • Thorough understanding of SEM - Google Adwords, SEO, Google Analytics and expert in managing paid search campaigns
  • Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads,
  • Match type strategies, Landing page testing, most recent Adwords features
  • Excellent understanding of Google Analytics and deriving to action items from data points

Client Servicing-

  • Serve as a day-to-day point of client contact
  • Research and prepare client presentations, reports and conduct in-person client meetings
  • Research on industry & competitor trends to apply best practices to client portfolio
  • Understanding client goals/objectives and their entire digital marketing needs including Search Engine
  • Marketing (SEM), Social Media, Display Advertising
  • Work jointly with internal team to drive campaign strategy & development
  • Identify growth opportunities from the client portfolio and drive revenue
  • Research & keep current on emerging online trends and best practices within digital marketing industry
Required Knowledge & Skills:
  • Expert knowledge in Search Engine Marketing - Paid Search
  • Good understanding of display advertising & Social Media Marketing (SMM)
  • Excellent understanding of Google Analytics
  • Minimum of 2 years experience implementing and supporting search engine marketing (SEM) activities
  • Google Adwords & Analytics Certified - PREFERRED
  • Great communication, presentation skills and client servicing skills
  • Experience in dealing with digital media publishers
  • Excellent time management and organizational skills
  • Pro active and a self starter
  • Strategic thinker with hand on experience
  • Should have digital marketing background/experience
No of Openings: 1
Level: Manager
Experience: 2 to 5 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: iMz Media Solutions

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