Overview
A SaaS product, SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
Roles & Responsibilities:
- Understand the competitive landscape - be an expert on our competition and how they are positioned
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition
- Coordinate periodic calls with selected customers to review business issues
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships with key customers
- Be in charge of the marketing budget
- Measure and report performance of marketing campaigns, gain insight and assess against goals
Required Knowledge & Skills:
- 7+ years of experience as a product marketing manager with SaaS/product-oriented technology company
- Must from SaaS (Product Based) Company
- Excellent written and verbal communication skills
- Ability to build a goal-oriented marketing strategy and lead execution with a team
- Hands-on experience in digital marketing and Inbound Marketing
- Must have hands-on SEO, PPC, Email Marketing, Content Marketing etc
- Proven track record of strong problem-solving ability, metrics-driven thinking, and data-driven decision making
No of Openings: 1
Level: Manager
Experience: 7-12 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:
Not Disclosed.
Recruiter Name: Ripal Patel HR at SocialPilot
Contact Company: SocialPilot
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