Product Marketing Manager

Overview

A SaaS product, SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

Tagged as: Campaign Management, Campaign Manager, Digital Marketing, Email Marketing, Lead Generation, Market Research, Marketing Campaigns, Paid Marketing, Paid Social Manager, Paid Social Specialist, Pay Per Click, PPC Campaign, Product Development, Search Engine Marketing, Search Engine Optimization

Roles & Responsibilities:

• Understand the competitive landscape - be an expert on our competition and how they are positioned
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition
• Coordinate periodic calls with selected customers to review business issues
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships with key customers
• Be in charge of the marketing budget
• Measure and report performance of marketing campaigns, gain insight and assess against goals

Required Knowledge & Skills:

• 7+ years of experience as a product marketing manager with SaaS/product-oriented technology company
• Must from SaaS (Product Based) Company
• Excellent written and verbal communication skills
• Ability to build a goal-oriented marketing strategy and lead execution with a team
• Hands-on experience in digital marketing and Inbound Marketing
• Must have hands-on SEO, PPC, Email Marketing, Content Marketing etc
• Proven track record of strong problem-solving ability, metrics-driven thinking, and data-driven decision making