Overview

A SaaS product, SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

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Roles & Responsibilities:
  • Understand the competitive landscape - be an expert on our competition and how they are positioned
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition
  • Coordinate periodic calls with selected customers to review business issues
  • Be in charge of the marketing budget, measure and report performance of marketing campaigns, gain insight, and assess against goals
  • Generate target number of qualified leads, ensure month on month growth in market reach and brand awareness across the target market
  • Manage the team to ensure targets and goals are met
Required Knowledge & Skills:
  •  7+ years of experience as a product marketing manager with a SaaS/product-oriented technology company
  • Must be from SaaS (Product Based) Company
  • Excellent written and verbal communication skills
  • Ability to build a goal-oriented marketing strategy and lead execution with a team
  • Hands-on experience in digital marketing and Inbound Marketing
  • Must have hands-on experience in SEO, PPC, Email Marketing, Content Marketing, etc
  • Should have metrics-driven thinking, and data-driven decision making
  • Should be able to analyze market trends, create a marketing plan, and execute it to meet company goals and targets
  • Must have used the marketing channel-mix to optimize and grow leads across all the digital channels
  • Should be able to create the brand positioning and create brand awareness
No of Openings: 1
Level: Manager
Experience: 7-10 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Ripal Patel HR at SocialPilot
Contact Company: SocialPilot

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