Overview

Paragon is looking for PPC specialist, having 4 to 7 yrs of experience in SEM.

Location: Chennai
Mandatory Skillset: PPC specialist
Shift: US Shift
Experience: 5 to 7yrs

Tagged as: , , , , , , , , , , , , , ,

Roles & Responsibilities:
  • Should be able to manage all paid search campaigns on Google, Yahoo and Bing to maximize ROI, drive traffic, and customers.
  • Track, report, and analyse PPC initiatives and campaigns
  • Plan, develop and implement Search strategies for clients.
  • Prepare and present reports regularly based on client's requirement.
  • Complete keyword research, writing ad copies and setting up search campaigns across platforms.
  • Handling, monitoring campaigns across platforms and suggesting optimisation changes to improve KPIs/ROI.
  • Analytical capabilities to understand data and provide meaningful insights
  • Should have handled multimillion dollar clients individually and as a team.
  • Should be able to lead a larger team and train them according to their skills. Provide valuable feedback on their growth and a development plan for their career.
  • Attend all project/client on boarding calls and able to handle the calls individually.
  • Quality check the work done by the team and provide feedback to improve the efficiency.
  • Conduct training on a regular basis to keep the team up to date on the domain.
  • Recommend appropriate audience segments based on client’s target
  • Recommend appropriate channel tactics, platforms, and partners
  • Understands Goals and Objectives of Brand and build strategies
  • Understands Digital Transformation and Audience management
  • Understanding of the concepts of reach, frequency, ROI and latency
Required Knowledge & Skills:
  • Experience working with 3rd party Media vendors
  • Understands Marketing funnel and strategize campaigns as per goal
  • Solid understanding of ad serving and verification tools, and other tools.

Skills:

  • Works as a member of the team and cross functional teams
  • Ability to lead/own internal & vendor meetings and communication.
  • Have an aptitude for basic mathematical concepts
  • Possess excellent verbal and written communication skills
  • Ability to prioritize tasks and meet all deadlines while producing quality.
  • Ability to aggregate and communicate data to support recommendations
  • Ability to follow through on assigned tasks with minimal supervision
  • Passion and curiosity for media, brands & digital activation
No of Openings: 1
Level: Senior
Experience: 4 - 7 years
UG: Graduation Not Required, Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Mahalakshmi
Contact Company: Paragon Digital Services

Before applying for this position you need to Submit Resume.

Please Note: JobsFrontier does not guarantee/commit any job directly or indirectly and does not arrange any interview calls or send any appointment letter directly. Read more