Overview

GTF Technologies is a performance-driven digital media planning company located in the heart of India at New Delhi. With over 9 years of expertise and more than 500 satisfied clients across the world, we are experts in digital media planning and boast of our value-added services that enable a business to interact effectively with the customer and hence leading to profitable ventures.

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Roles & Responsibilities:
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet client goals.
Required Knowledge & Skills:

Professional Competencies 

  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • No less than 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
  • AdWords / Bing certification a plus.
No of Openings: 1
Level: Manager
Experience: 2 - 5 yrs
UG: Any Graduate - Any Specialization
PG: PG Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Satish
Contact Company: GTF Technologies
Email: parul@gtftech.in

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