DigiVersal is a full-service web development & design and digital marketing firm located in Noida, UP. Established in 2015, we work with national and international clients, developing the most innovative design and the most comprehensive online marketing strategies available.
Roles & Responsibilities:
- Implement Pay Per Click media strategies for clients;
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing, Facebook and other search platforms for a variety of clients;
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;
- Handle the creation of large keyword lists;
- Provide creative copy suggestions and graphical ad templates;
- Handle display network placement lists on AdWords and through other contextual advertising platforms;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
- Campaign experience in the field of Hotels/Education/Food and Fashion Industry would be an added advantage;
- Account handling budget INR 50k to 100k per day
- Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Keep pace with search engine and PPC industry trends and developments;
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;
- Monitor and evaluate search results and search performance across the major search channels;
- Communication to team and management on project development, timelines, and results; and
- Work closely with the other team members to meet client goals.
Required Knowledge & Skills:
Please refer to the description above.
Benefits & Perks:
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