ezDI is a US-based Healthcare product company with development center at Ahmadabad in India. ezDI has won numerous international technology awards in the field of NLP, Machine Learning, and Semantic Web. ezDI is engaged into research projects at IIT Patna, IIT Bombay, JNU and Wright State University (USA).
Roles & Responsibilities:
- Participate in forming effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing).
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Keep abreast of PPC and SEM trends.
Required Knowledge & Skills:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical thinking with strong math skills.
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Benefits & Perks: