Overview

A rare and exciting opportunity has arisen for a Performance Marketing Role to join Asia’s market leading pregnancy and parenting platform, the Asian parent.

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Roles & Responsibilities:
  • Execute Digital marketing campaigns across Web, App, Search, Display, Social
  • Assist in Paid marketing campaign management via Google & Facebook ads
  • Manage End to end process of campaign creation, including setting up of Ad sets, Adience targeting, Ad copy review,
  • A/B/C/D/ Test various artworks and ad commercials and report individual performance in order to set benchmarks of what's working and whats not
  • Assist in managing performance metrics and budget tracking while ensuring learnings are shared and integrated into the team's workflow
  • Perform daily AdWords account management for websites/apps targeted to Asian and African markets.
  • Be abreast with the latest happenings in Digital marketing arena
Required Knowledge & Skills:
  • Strong analytical, problem solving & creative skills
  • Should be able to write great ad copies
  • 3-4 years of tactical performance marketing experience, strong understanding of the app acquisition landscape with a proven track record driving high ROI growth
  • Should be knowing fundamentals of SEM, Google Display & Re-marketing campaigns
  • Highly proficient in Excel (pivot tables, graphs, formulas,cohorts etc.). Data oriented, having a sound understanding of user behavior and its analytics, can monitor and execute campaigns based on performance data.
  • Experience working in global teams and collaborating across multiple geographies is preferred
  • Previous experience in a similar digital marketing role in digital agencies, media and ecommerce companies with focus on Asian markets is a plus
No of Openings: 1
Level: Executive
Experience: 3-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Deeksha Parswani HR Manager at TickledMedia
Contact Company: Tickled Media

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