Performance Marketing

Overview

A rare and exciting opportunity has arisen for a Performance Marketing Role to join Asia’s market leading pregnancy and parenting platform, the Asian parent.

Tagged as: Campaign Management, Digital Advertising, Digital Marketing, Display Advertising, Facebook Marketing, Google Ads, Marketing Campaigns, Paid Marketing, Performance Optimization, PPC Campaign, PPC Expert, PPC Strategist, Search Engine Marketing, SMM, Social Media Campaign

Roles & Responsibilities:

• Execute Digital marketing campaigns across Web, App, Search, Display, Social
• Assist in Paid marketing campaign management via Google & Facebook ads
• Manage End to end process of campaign creation, including setting up of Ad sets, Adience targeting, Ad copy review,
• A/B/C/D/ Test various artworks and ad commercials and report individual performance in order to set benchmarks of what's working and whats not
• Assist in managing performance metrics and budget tracking while ensuring learnings are shared and integrated into the team's workflow
• Perform daily AdWords account management for websites/apps targeted to Asian and African markets.
• Be abreast with the latest happenings in Digital marketing arena

Required Knowledge & Skills:

• Strong analytical, problem solving & creative skills
• Should be able to write great ad copies
• 3-4 years of tactical performance marketing experience, strong understanding of the app acquisition landscape with a proven track record driving high ROI growth
• Should be knowing fundamentals of SEM, Google Display & Re-marketing campaigns
• Highly proficient in Excel (pivot tables, graphs, formulas,cohorts etc.). Data oriented, having a sound understanding of user behavior and its analytics, can monitor and execute campaigns based on performance data.
• Experience working in global teams and collaborating across multiple geographies is preferred
• Previous experience in a similar digital marketing role in digital agencies, media and ecommerce companies with focus on Asian markets is a plus