Overview

Autobahn Trucking Corporation is one of the largest, privately-owned companies in the state of Kerala. A subsidiary of Nippon Group, Autobahn Trucking has consistently maintained its position and reputation as a leading private sector trading mainly specialized in the automotive domain.

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Roles & Responsibilities:
  • Drive paid campaigns across all performance marketing channels, including but not limited to: Ad words, Social Media Platforms (Facebook, Instagram, YouTube), affiliate, retargeting networks, etc.
  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Own complete budgets & Return On AD Spends from performance marketing, innovate, experiment & test audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance
  • Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV
  • Identify, evaluate and select appropriate tools to enhance and automate marketing processes
  • Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
  • Establish and track performance marketing KPIs- Analyze data and understand user behavior on each platform.

 

Required Knowledge & Skills:
  • Good analytical skills, with an ability to quickly translate data-driven insights into actions
No of Openings: 1
Level: Senior
Experience: 4-10 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Minesh A R Manager - People & Culture at Autobahn Trucking Corporation Pvt Ltd
Contact Company: Autobahn Trucking Corporation

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