Overview

We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

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Roles & Responsibilities:
  • Owning the whole digital acquisition piece for Toffee across all channels like Facebook, Instagram, Google, Criteo etc and be responsible for cost and performance targets
  • Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
  • Working closely with the Partnerships, Product and Design team to create the growth strategy
  • Running exciting experiments on growth and strategy to help chart out the future business strategy for Toffee.
  • Lead & manage all digital campaigns, ensure proper optimization is taking place & monthly targets are met.
  • Drive marketing programs which are highly targeted basis LTV of relevant segmented audience cohorts - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc.
  • Working on presentation/analytics/MIS and weekly/daily updates.
  • Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. - Execution of campaign setups and measuring their performance.
Required Knowledge & Skills:
  • Well versed with tools like Moengage, Webengage, Clevertap.
  • Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.
  • Must-Have 4-6 years of performance marketing experience in a fast-paced organisation.
  • A combination of analytical and creative thinking - Passion & hustle to take on & solving big problems.
  • Ability to thrive in an ambiguous environment.
  • Willingness roll up your sleeves and execute as opposed to creating strategies.
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact.
  • Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, Flurry etc.
  • Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.
  • A knack for data-driven creative conceptualization and production.
  • Good communication skills and proactive in nature.
  • An ability to multitask and perform under tight deadlines.

Skills :

  • Google Analytics - Facebook Ads - Digital Media - Paid Media - Firebase/Mixpanel
  • We think we have a great working environment
  • After all, we helped to create it. You will be surrounded by smart, creative professionals. The pace of our days is generally - steady on- but will be punctuated by some bursts of effort as deadlines dictate.
No of Openings: 1
Level: Manager
Experience: 4-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Jagjeet Singh HR Executive at Toffee Insurance
Contact Company: Toffee Insurance
Email: careers@toffeeinsurance.com

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