Overview

Square Panda is a startup headquartered in Sunnyvale, CA with additional offices located in India and China. We are in a research based Ed-Tech space, focusing on children’s early literacy. We have 3000+ schools under our belt and are proud to cater the needs of English Language development of 70,000+ kids worldwide. Our multi-sensory neuroscience research-based phonics learning system comes equipped with educational games to teach children many essential skills. With a curriculum that has been specially adapted for Indian schools and children, we strive to empower beginner learners through phonics awareness.

  • An ideal Performance Marketing Manager would be an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced environment.
  • You- ll have an important role to play in scaling up Square Panda business in India.

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Roles & Responsibilities:
  • Strategic leadership across all acquisition channels delivering quality customer growth.
  • Maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics. Allocate budgets and analyze and recommend modifications to ad spends.
  • Constant evaluation of new and existing acquisition channels to drive high quality new users
  • Strong analytical skills and a data-driven approach to problem-solving is a must for this role.
  • Own overall acquisition budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users
  • Own overall churn and lifetime value metric for new & tenured users.
  • Develop insights on customer acquisition, retention, and win-back strategies and work with appropriate teams to -implement strategies.
  • Lead all customer facing communications / campaign management to ensure synchronization of the same with key retention programs.
  • Building / mentoring individual channel owners in the performance marketing team
  • Driving insights and constant improvement to achieve overall targets for the team
  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Constantly optimize marketing activities to improve return on investment
  • Collaborate with marketing teams to guide A/B creative tests, incremental tests, and spend scaling tests on campaigns online and offline to identify what works best
  • Test new channels and trends
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
Required Knowledge & Skills:
  • A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out
  • 6-8 years of overall work experience with atleast 2-3 years of experience in edtech/ consumer internet startup
  • Extensive experience in Google Adwords, Facebook Ads,etc., a must
  • Strong analytical ability and advanced Excel skills
  • Outstanding ability to think creatively, identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • High levels of integrity, autonomy, and self-motivation.
  • Understanding of statistics and ability to support hypotheses with data
  • Experience in performance marketing & SEO
  • Being relentless in pursuit of growth
  • Come do the best work of your life here at Square Panda.
No of Openings: 1
Level: Manager
Experience: 6-8 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Amitha Rajendran- HR at Square Panda
Contact Company: Square Panda

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