Overview

WhiteHat Jr is a Mumbai based Edtech startup by Karan Bajaj that focuses on teaching coding to young kids. The online platform lets children (ages 6 to 14) learn programming and are then encouraged to create games, animations and applications.

Founded in 2018 by former Discovery Networks CEO Karan Bajaj, WhiteHat Jr helps address a unique gap in the Indian education system. It prepares kids aged 6 to 14 to thrive in this new world by teaching the fundamentals of coding – logic, sequence, structure and algorithmic thinking – and helping them build commercial-ready games, animations and apps. The company has developed its own original coding curriculum and imparts the lessons via one-to-one live, interactive online classes.

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Roles & Responsibilities:
  • Own end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords
  • Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals
  • Managing and maintaining large keyword lists
  • Improve quality score of ads on google and optimize campaign structure
  • Running A/B tests across paid search campaigns & landing pages
  • Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals
Required Knowledge & Skills:
  • Years of Experience: 5-12 years
  • 6 Days a week, still be available as per the Business need/urgency.
  • Own end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords
No of Openings: 1
Level: Senior
Experience: 5 - 10 years
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed

Recruiter Name: Alan Lasrado
Contact Company: WhiteHat Jr

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