Overview

Forbes COE is looking to hire a driven & results-oriented Performance Marketing Manager to join our Marketing team. The ideal candidate is someone who excels at managing large marketing budgets at scale and has experience in the affiliate space. This person will play a huge role in defining and executing the overall marketing strategy for Forbes Advisor & Wheels.

 

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Roles & Responsibilities:
  • Implement aggressive user acquisition campaigns
  • Understand and leverage data and products of high-scale platforms such as Facebook and Twitter for audience growth
  • Utilize the strong analytical ability to plan and execute experiment and conversion tests
  • Help establish growth and customer acquisition metrics (LTV, CAC across different segmentation)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to evaluate and optimize growth strategy
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption when appropriate.
Required Knowledge & Skills:
  • Bachelor's Degree, with at least 5-8 years of work experience
  • Proven track record of acquiring users and growing engagement
  • Ahead of the curve with the latest and best practices in growth hacking and metrics of success
  • Knack for telling stories with data and can transform complex tables into insightful and easy to read visualizations
  • Understand direct-response marketing best practices and can design, execute and report on A/B and multivariate user tests
  • Expert knowledge of analytics software
  • Savvy with all social media platforms and working knowledge of ad serving tools
  • Well-versed in digital marketing tactics, including SEO, SEM, social media advertising, email marketing, online display media, etc.
  • A quick learner, self-motivated, ambitious, and detail-oriented
  • Confidence to operate in a quickly changing environment
  • Positive, can-do attitude with a focus on results
No of Openings: 1
Level: Manager
Experience: 5 - 8 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:
  • Competitive compensation package
  • Flexible working hours
  • Fully stocked pantry
  • Gaming area with table tennis, pool, and carrom tables
  • Amphitheater for screening sports events, movies, and town halls
  • Paid paternity and maternity leaves
Recruiter Name: Honey Gupta Talent Acquisition Specialist at Forbes (COE)
Contact Company: Forbes COE

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