Overview

We are looking for a dynamic and efficient team player with excellent negotiation skills driven by extremely quick turnaround on deliverables and uncompromised timeliness on tasks. We are looking for a self-driven go-getter who is passionate about marketing campaigns and excels at vendor management and execution of end-to-end digital campaign management.

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Roles & Responsibilities:
  • Engaging with various stakeholders to understand project requirements, developing an online go-to-market strategy and providing appropriate recommendations on execution
  • To lead integrated digital marketing campaigns from concept to execution
  • Work with the marketing team, supporting teams (such as web developers), and other agencies and affiliates to launch campaigns on time and on budget.
  • Using data to understand sales trends / market trends / customer behaviour and making relevant recommendations to teams based on this data
  • Plan and execute all digital marketing, including lead generation on platforms like Google & Facebook, SEO/SEM, email, social media and display advertising campaigns (including new media like Bing, Qoura, LinkedIn etc. too if required)
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages, microsites with optimal UX/UI
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Track and analyse website traffic flow and provide regular internal reports to grow organic traffic and reduce bounce rates.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Required Knowledge & Skills:

QUALIFICATION : 

  • Bachelors / Masters in marketing or related field

WORK EXPERIENCE (IF APPLICABLE) : 

  • Proven working experience in digital marketing of 4 years and above is preferred
  • Demonstrable experience leading and managing lead gen campaigns in Google & Facebook, SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative and excellent written communication skills with experience in identifying target audiences and devising digital ad campaigns from scratch
  • Experience in setting up and optimizing Google Adwords campaigns
  • Avoid candidates who have worked in government roles / PSUs
  • Experience in handling monthly budgets over 50L (for a single client)
  • Working knowledge of lead gen platforms
  • Up-to-date with the latest trends and best practices in online marketing
  • Prior work-ex in ecommerce is preferred

FUNCTIONAL KNOWLEDGE & TECHNICAL ABILITY :

  • Understanding of brand, sales and marketing concepts & theory
  • Ability to analyse data and derive trends / understanding from it
  • Fluent knowledge of MS Office (Word, Power-point, Excel)
  • Analytical mindset and critical thinking
  • Having a business perspective & ability to do cost-benefit analysis to take risk-laden decisions

BEHAVIOURAL CHARACTERISTICS :

  • Clearly able to differentiate right from wrong with a strong moral compass
  • Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
  • Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
  • Eagerness to learn and adaptable to different / rapidly changing circumstances
  • Capable of taking ownership and accountability of complex problems & structures
  • Comfortable with operating within chaos / with limited information
  • Able to work with a variety of people and manage their expectations with finesse
  • Good team player who will be a great asset to our growing team
No of Openings: 1
Level: Manager
Experience: 4-10 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Shiv Bora HR Manager at Bonito Designs Pvt Ltd
Contact Company: Bonito Designs Pvt Ltd

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