Overview

We are a full-service marketing agency specializing in tech-powered digital marketing. We provide analytical solutions to our clients backed by creative and strategic outlook.

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Roles & Responsibilities:
  • Plan, execute, monitor and optimize ad placements through paid campaigns
  • Paid campaigns include channels: Google paid search (SEM), display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)
  • Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid campaigns to stakeholders
  • Manage a large number of campaigns and budgets at the same time
  • Monitor program outcomes, budgets and competitive landscape
  • Collaborate across teams internally and with vendors, partners
  • Provide regular and ad-hoc reports
  • Assist in the development of online marketing forecasts and business cases to influence advertising decisions
  • Identify causes and solutions to issues or unexpected results
  • Stay up to date on new developments, trends and technologies in the search and display advertising space. Integrate best practices
  • Focusing on customer acquisition, managing performance marketing channels (e.g., Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
  • Always be testing and learning! Plan A/B and multivariate testing tools and environments
  • Integration of marketing, analytics & CRM tools for better tracking and campaign optimizations. Eg. - Google analytics, Google Ads, Facebook, GTM, Firebase, Salesforce etc
  • Lead the media part in the pitches. Give strategies, campaigns and present it to the client as well
Required Knowledge & Skills:
  • Bachelor's degree
  • 2+ year's minimum hands-on experience with the following criteria:
  • Channel experience running SEM, Display and Remarketing ads
  • Strong knowledge and understanding of software tools like Google AdWords, Google Analytics and alike
  • Demonstrate the ability and willingness to work together as a team
  • Demonstrated track record of business results through paid channels
  • Ability to manage and prioritize a variety of projects
  • Strong analytical skills to make data-driven decisions
  • Advanced excel skills desired
  • Excellent writing & communication skills
No of Openings: 1
Level: Senior
Experience: 2-4 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Zeel Gada Account Manager at WebShakers
Contact Company: WebShakers

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