Performance Marketing Head

Overview

Expertrons is an initiative by experienced professionals turned entrepreneurs (IITB alum) having built a few of India’s largest companies across multiple domains. This will be an opportunity to directly work with the founders.

What we are looking for: An entrepreneurial, thoughtful and positive mindset/approach to solving large problems, capable of adapting to changing market conditions, willing to join a growing startup, a rational and no-nonsense approach and practical thought process.

Website https://expertrons.com/

APP Link bit.ly/expertrons

Product Demo Video https://bit.ly/dmoex

Expertrons is World’s first AI video bot-assisted platform to help professionals with their interview preparation & getting hired through referrals. Experts get a lifetime earning opportunity via one-on-one paid consultations.

Tagged as: Campaign Management, Campaign Manager, Conversion Rate Optimization, Digital Marketing, Display Advertising, Google Analytics, Growth Strategy, Marketing Campaigns, Performance Optimization, PPC Campaign, Search Engine Marketing, Search Engine Optimization Expert, SEM Analyst, SEM Manager, SEM Specialist

Roles & Responsibilities:

About the position: Carries a primary function of implementing effective marketing campaign execution in all digital performance acquisition channels across search engines, social, and display advertising. Focuses on campaign-specific results and drives the marketing department's commercial performance Roles and Responsibilities:

• Shall be Handling the junior marketing team, that is, the Performance Marketing Manager or the Senior Performance Marketing Manager.
• Demonstrating superior technical expertise and organizational capabilities in project and campaign management, market research and commercial awareness.
• Identifying Management Information accurately to keep a track of the performances in all the marketing areas and thus discovering any hindrances to strategies.
• Develop strong and effective working relationships with junior performance marketing personnel in order to bring about a positive environment that promoting the achievements of departmental goals.
• Closely working with the Sales Department to be at a similar pace to improve marketing and campaign performance.
• Drive campaigns from planning to execution and beyond to meet key performance metrics.
• Constantly optimize marketing activities to improve return on investment.
• Allocate budgets and analyze and recommend modifications to ad spends
• Keeping track of the marketing performance by analyzing and testing consumer acquisition channels.
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.

Required Knowledge & Skills:

Required Skills :

• Leadership/ Supervisory experience
• Analytical Skills: should be able to analyze the overall marketing performance
• Strategic Skills: SEO/SEM/ Online Marketing, Aware of marketing Database, Display Advertising Campaigns, Maintaining social media presence
• Technical Skills: MS Excel, Google Analytics and hands-on experience on any performance platforms
• Brainstorming abilities

Requirements:

• Education: Degree in Marketing, IT, Computer Science or any preferred (from tier1/tier2 institutions)
• Experience: 3-5 years and above