Overview

For our next phase of growth, we are looking for rockstar marketers that can ensure that Edurev becomes a household name not just in India but globally. If growth hacking and running successful campaigns are some of your superpowers and you are excited about joining an early-stage team on an exponential growth journey, this is the perfect opportunity for you.

The Role: Performance Marketing Executive

Job Location: Anywhere in India

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Roles & Responsibilities:
  • Understand the product, market & business metrics and how paid acquisition fits into the overall growth model. Become a product evangelist first.
  • Be responsible for performance marketing across digital channels such as Google, Facebook, Instagram, Linked In, Twitter, programmatic & affiliates.
  • Define and execute campaigns with external agencies on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget.
  • Work on three streams viz design, copy & product to conduct A/B experiments that work. first start taking a lot of shots, second, increase the success rate of these experiments.
  • Build marketing strategies for digital/social media, influencer campaigns, offline partners, and any other scaling strategy under the sun
  • Own & Decide KPIs for each strategy
  • Conduct user, competitive & other related research
Required Knowledge & Skills:
  • You have 2-3 years of experience working on performance marketing campaigns for consumer products
  • You understand app campaigns for Google (UAC), social (Facebook, Instagram, Linkedin & Twitter), programmatic (DV360), affiliate & influencer marketing
  • You are data-oriented, and believe that everything can be measured, since - what gets measured gets improved-
  • You have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs
  • You are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans
  • CTC: We give extremely competitive compensation, with great incentives as you grow the business.
  • Location: This would be a WFH opportunity (it might transition to a hybrid role post-pandemic).

 

No of Openings: 1
Level: Executive
Experience: 2-4 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed

Recruiter Name: Sanchi Khurana HR at Edurev
Contact Company: Edurev

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