Overview

Apptunix is Hiring for Paid Marketing Profile for Mohali Location.

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Roles & Responsibilities:
  • Implement Pay Per Click media strategies for clients;
  • Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
  • Handle the creation of large keyword lists;
  • Provide creative copy suggestions and graphical ad templates;
  • Handle display network placement lists on AdWords and through other contextual advertising platforms;
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
  • Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
  • Keep pace with search engine and PPC industry trends and developments;
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
  • Monitor and evaluate search results and search performance across the major search channels;
  • Communication to team and management on project development, timelines, and results; and
  • Work closely with the other team members to meet client goals.
Required Knowledge & Skills:
  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
No of Openings: 1
Level: Manager
Experience: 1-4 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Gagandeep Kaur IT Recruitment Specialist at Apptunix
Contact Company: Apptunix
Contact No: +91 8288926964
Email: hr@apptunix.com

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