Paid Marketing Specialist

Overview

Company Name – Brainvire Infotech

Company Website – www.brainvire.com

Location – Mumbai (Goregaon East )

Job type – Full time.

Experience : 3 to 5 Years

Tagged as: Campaign Management, Digital Marketing, Display Advertising, Facebook Marketing, Google Ads, Keyword Research, LinkedIn Marketing, Marketing Campaigns, Paid Marketing, Pay Per Click, PPC Campaign, Search Engine Marketing, Search Engine Optimization, Social Media Campaign, Web Analytics

Roles & Responsibilities:

• Daily account management of pay per click accounts on Google AdWords, Facebook, Linkedin
• Maintain and closely monitor conversions, keyword bids, daily & monthly budget caps, quality score, and other important account metrics.
• Drive efficiencies across display ads on AdWords, Facebook, and explore other advertising platforms for high ROI.
• A/B test and generate new display and paid search campaigns for different marketing initiatives.
• Closely monitor and optimize campaigns on a daily basis, generate weekly and monthly reporting for conversions, revenue tracking, and other metrics, across platforms
• Provide recommendations, inputs, and execute strategies for keyword optimization, campaign structuring, segment targeting, and other aspects aligned with business goals.
• Create goals in web analytics and track performance for different business objectives.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Keep pace with new performance marketing trends and developments.
• Communicate performance to the team and management on PPC initiatives.
• Work closely with the other team members to meet business goals.
• Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.
• Optimize efforts through analysis of data and analytics intelligence
• Google Tag Manager and Google Optimize - Shall be well versed with both platforms.

Required Knowledge & Skills:

Please refer to the description above.