Overview

We are looking for a Digital Marketing specialist to manage all paid marketing activities.

He/She will manage all paid campaigns on Google (Search/Display/YouTube Ads), Facebook Ads, Bing Ads with basic SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

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Roles & Responsibilities:
  • Define and build a strategy of acquisition channels (Search Engine, Website Optimization, Paid Social, Display, etc) including informing budget, channel mix, and execution.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor marketing strategies
Required Knowledge & Skills:
  • Minimum of 3-4 years of proven SEM experience and success managing campaigns across Google, Yahoo, Facebook
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience with website analytics tools (e.g, Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
No of Openings: 1
Level: Senior
Experience: 3-10 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Sonam HR at Onsitego
Contact Company: Onsitego

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