AAPNA Infotech, is a leading provider of software development solutions, based out of New Delhi, India. We are looking for an experienced and creative SEO + Social Media Expert with an experience of 5+ years or above to join our team. The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

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Roles & Responsibilities:
  • Reviewing and analyzing client sites for areas that can be improved and optimized.
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
  • Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic.
  • Writing powerful calls-to-action to convert visitors.
  • Filling websites and other content with effective keywords.
  • Writing effective SEO content for blogs, websites and social media accounts.
  • Analyzing keywords and SEO techniques used by competitors.
  • Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.
  • Develop, implement and manage our social media strategy.
  • Creating meta tags, SEO tag, essentials SEO files for the projects.
  • Designing and Measuring the success of every social media campaign.
  • Stay up to date with the latest social media best practices and technologies.
  • Create content marketing campaigns to drive leads and subscribers.
  • Use SEO best practices to generate traffic to our site.
  • Passionate to work closely with the other team members to meet client goals.
  • Excellent writing skills, as well as the ability to communicate and collaborate effectively.
  • Candidate with these mentioned skills and experience and who can join our company ASAP will be preferred.
Required Knowledge & Skills:
  • 5+ years of experience as a Social Media Specialist.
  • Should be able to Analyze keywords and SEO techniques used by competitors..
  • Should have good control of the back links.
  • Should be able to build and implement dynamic off page SEO techniques.
  • Ability to manage multiple projects.
  • Social Media Strategist using social media for brand awareness and impressions.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Glassdoor, Google+, Pinterest, Tumblr, Blogger and other social media best practices.
  • Good experience on social media KPIs, Google AdWords, Google Analytics, Internet Marketing.
  • Understanding of SEO and web traffic metrics.
  • Familiarity with web design and publishing.
  • Critical thinker and problem-solving skills and Excellent Communication skill.
  • Proficiency in MS Excel, PowerPoint, and MS Word
  • Knowledge of HTML/CSS and website administrations.
No of Openings: 2
Level: Manager
Experience: 5 - 7 yrs
UG: Any Graduate - Any Specialization, B.Tech/B.E. - Any Specialization, B.Sc - Any Specialization, Computers, B.A - Any Specialization, Arts&Humanities, Communication, Fine Arts, Journalism, PR/Advertising, B.B.A / B.M.S - Management
PG: Any Postgraduate - Any Specialization, M.Tech - Any Specialization, Computers, MCA - Computers
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Naveen
Contact Company: Aapna Infotech
Email: smathur@aapnainfotech.com

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