We love the game of conversions and more so when they are qualified and targeted. Any online branding or marketing communication activity, with no accountability of dollars has a short shelf life and that’s why we combine the best of both worlds i.e. brand marketing & performance marketing. With the RACE framework (Reach, Act, Convert and Engage), we bring in synergy across multi-layered digital marketing activities.
Roles & Responsibilities:
- 2+ years of experience in launch optimized online adverts through Google Adwords, Facebook etc. and other platforms to increase company and brand awareness.
- Running ad-campaigns on e-commerce platforms such as Amazon
- Work with the account management/client servicing team to understand client business goals and run campaigns to deliver results as per defined budget, ROI etc.
- Campaign nature Fair awareness of running. Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide requirements for creative and copy team
- Work on performance reports as per desired cycle set by the account management team for respective clients.
- Measure performance of online advertising efforts using a variety of Web analytics tools (Google Analytics etc.)
Required Knowledge & Skills:
- Hands on experience with Facebook ads manager, Google adwords other platforms such a AMS etc.
- Experience of running ads on Native platforms such as Taboola/Outbrain is an added bonus
- Preference to individuals who have worked on leads generation/sales campaigns
- Experience with pixels, user-tracking is an add-on skill.
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Benefits & Perks:
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