Marketing Specialist

Overview

We are looking for an enthusiastic Marketing Specialist who will be responsible for developing a brand, digital content, media relations, social media presence and eventually help enable the organization to build relationships with probable clients in the various State Governments in India.

Tagged as: Brand Building, Brand Management, Brand Marketing, Brand Promotion, Facebook Marketing, Google Analytics, LinkedIn Marketing, Marketing Management, Marketing Manager, Online Marketing, Online Marketing Manager, Press Release Writing, Social Media, Social Media Campaign, Twitter Marketing

Roles & Responsibilities:

•  Connect with influential media outlets and journalists to place stories about company news and other initiatives.
• Online marketing and branding with a knack of offline branding.
• Create content regularly to grow the company's footprint (press releases, corporate announcements, and creative content).
• Publishing on forums paid and free.
• Build merchandise for the company like t-shirts, cups, bottles, calendars etc.
• Lead branding and networking during Bootcamps and Hackathons - lead marketing space for Bootcamps and Hackathons end to end.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Writing various types of articles on a wide range of topics for our blog.
• Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Drive consistent, relevant traffic and leads from our social network presence.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Produce valuable and engaging content for our website, social media and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.

Required Knowledge & Skills:

Key Requirements :

• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-- facing communications, including print, digital, and video assets.

Skills and Qualifications : 

• Bachelor's degree in marketing, business, or related field.
• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Experience with marketing automation and CRM tools.

Preferred Qualifications :

• Relevant work experience is a plus.
• Proficiency with online marketing and social media strategy.
• Proven experience designing interactive applications and networking platforms.
• Established press and media contacts.