Overview

We are looking for an enthusiastic Marketing Specialist who will be responsible for developing a brand, digital content, media relations, social media presence and eventually help enable the organization to build relationships with probable clients in the various State Governments in India.

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Roles & Responsibilities:
  •  Connect with influential media outlets and journalists to place stories about company news and other initiatives.
  • Online marketing and branding with a knack of offline branding.
  • Create content regularly to grow the company's footprint (press releases, corporate announcements, and creative content).
  • Publishing on forums paid and free.
  • Build merchandise for the company like t-shirts, cups, bottles, calendars etc.
  • Lead branding and networking during Bootcamps and Hackathons - lead marketing space for Bootcamps and Hackathons end to end.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Writing various types of articles on a wide range of topics for our blog.
  • Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
  • Produce valuable and engaging content for our website, social media and blog that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
Required Knowledge & Skills:

Key Requirements :

  • Demonstrable experience in marketing together with the potential and attitude required to learn.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • A sense of aesthetics and a love for great copy and witty communication.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-- facing communications, including print, digital, and video assets.

Skills and Qualifications : 

  • Bachelor's degree in marketing, business, or related field.
  • Excellent written and verbal communication skills.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with an eye for creativity.
  • Experience with marketing automation and CRM tools.

Preferred Qualifications :

  • Relevant work experience is a plus.
  • Proficiency with online marketing and social media strategy.
  • Proven experience designing interactive applications and networking platforms.
  • Established press and media contacts.
No of Openings: 1
Level: Manager
Experience: 1-5 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not disclosed

Recruiter Name: HR
Contact Company: Pixelvide Design Solutions

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